Campaign objectives
• To raise awareness of the MECC initiative, encourage people to join the MECC network and visit the MECC website www.mecc.wales
• Promote the availability of the MECC Level 1 e-learning course, encourage people to complete it and feel confident to apply what they have learned
• To encourage people to build opportunistic behaviour change conversations into their day-to-day interactions and support long-term attitudinal change where discussion of health behaviours is routine and non-judgemental.
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