Tobacco control news: Help Me Quit brand launch – 19th April

Forthcoming changes to NHS stop smoking services in Wales, designed to make it easier for more smokers to get the help they need to successfully quit.

You may be aware that the Welsh Government set an ambitious target to treat 5% of smokers in Wales through NHS stop smoking services and to reduce the prevalence of smoking to 16% by 2020. In order to help achieve these targets, the Tobacco Control Strategic Board’s Smoking Cessation Sub-Group is leading development of an integrated system for stop smoking services. The first step is to launch a single brand for all services in Wales, called Help Me Quit.

The attached briefing outlines more detail around the Help Me Quit brand, products and launch campaign which will start on 19th April 2017 with television advertising.

Help ensure we collectively give the biggest number of smokers in Wales the best chance of quitting.

If you have any queries about the integration of services or the launch of Help Me Quit, please do not hesitate to get in contact with the project team via helpmequit@wales.nhs.uk.

www.publichealthwales.org/

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